rotev is sauce in Hebrew. It adds flavor, moisture, and somehow connects all the ingredients. It can upgrade a dish, or a brand, by adding depth, contrast, or that little “aha” layer. Think of it like a Swedish docu: complex, layered, sometimes whispers secrets to you, always worth it. Bonus: sauce is messy, and messy is fun.

Good question with a lot of answers. For me, great creative comes from a personal insight that resonates with many people. It should surprise, converse with culture, dodge clichés, and first of all… make me stop, smile, and say, “Whoa.” Then you check if other people feel it too.

Because I use AI too. It’s a tool, not a replacement. I combine AI with human intuition, taste, and weird instincts to push ideas further. AI expands your possibilities, but it doesn’t replace the human spark... yet

Yes! All my poster series, including Secret Parks, are still available. Just shoot me a DM here or on social, and we’ll sort it out. . deliveries in Tel Aviv are free (made (Made by yours truly)

Almost certainly. Great creative actually loves constraints - they’re a playground for ideas.

Absolutely. Over the years I’ve met talented, kind, smart people happy to jump in and collaborate.

Where my heart is: at home, working next to my amazing wife. If you need me in person, I can meet at your office, a coffee shop, or literally anywhere with Wi-Fi.

It’s not a strategy - it’s just natural for me. I grew up curious, connected, and internet-obsessed. Every discipline is another way to tell a story. Multidisciplinary work isn’t a trend - it’s how ideas live in real life.