After opening my studio, 10bis (Just Eat Takeaway.com) became my first client - fitting, since I’d already spent years inside the company helping shape its creative voice and brand from within.
Fun fact: the guy in the PR photo is me.
Year
2023
Scope
Copywriting, Design, Animation, Ideation, SoMe
Timeline
Many weeks
From Building the Brand to Bringing It Back
During my time at 10bis - both as an in-house creative and later as a freelance partner - I helped build and lead the company’s first creative department, developing its digital strategy and shaping how the brand communicates across every touchpoint.
I wrote copy for everything from B2B campaigns to outdoor ads, social content, sponsorships, and microcopy, while also producing videos, designing marketing materials, and crafting internal presentations that aligned teams across departments.
I worked closely with developers, product managers, and data scientists to create data-driven content and refine the user experience - translating global messaging into a distinctly Israeli tone (and sometimes, the other way around).
In short: I helped 10bis look, sound, and feel like 10bis.
