Working with Yad2 is an ongoing opportunity to speak to millions of users through a brand that’s both playful and down-to-earth.
Year
08.24
Scope
UX & Copywriting
Timeline
Ongoing
Shaping the voice of one of Israel’s most recognizable brands.
Collaborating with both the marketing and product teams allows me to see the full picture - from banners, landing pages and newsletters to buttons, error messages user pilots. This close partnership helps keep Yad2’s tone consistent, approachable, and true to its character: confident, local, and human.
